Glossary entry

Spanish term or phrase:

Preescriptor

English translation:

consumer motivator

Added to glossary by Penelope Ausejo
Sep 6, 2005 07:41
18 yrs ago
Spanish term

Preescriptor

Spanish to English Other Tourism & Travel Promotional tourism brochure
Promotional brochure for a sports port (PORT FORUM) in Barcelona.

....Este tipo de cliente vendrá como consecuencia de una actividad de marketing relacional desarrolada con Tour operadores y Preescriptores (agencias de viajes, información turística, medios de communicación especializados, etc).

Proposed translations

+8
22 mins
Selected

consumer motivator, opinion leader

In marketing terms a "prescriptor" is someone that has enough power to "convince" regular users that the product is good, the event worthwhile attending, and so on.

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Note added at 27 mins (2005-09-06 08:08:44 GMT)
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I have always seen the word written as "prescriptor" though.

One example: To promote frozen food we, once, used as prescriptor one famous doctor. Our aim was to communicate that frozen food was healthy.
Peer comment(s):

agree Anna Moorby DipTrans : Exactly
5 mins
Thx Anna :)
agree Philippe Maillard
55 mins
Thx Philippe :)
agree Andy Watkinson
1 hr
Thx andy :)
agree Marina Soldati
4 hrs
Thx Marina :)
agree milliecoquis : agree
5 hrs
Thx milliecc :)
agree MPGS : :) ... :)
7 hrs
Thx MPGS :)
agree Claudia Luque Bedregal
13 hrs
Thx clb :)
agree Leopoldo Gurman : =:)
1 day 2 hrs
Thx Leopoldo :)
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4 KudoZ points awarded for this answer. Comment: "Thanks pepis, like it a lot..."
19 mins

installer

I guess intalador is the same as preescriptor - therefore this translation. It is based on what I read here:http://www.isover.net/asesoria/manuales/guia2004/00-Presenta...
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26 mins

stakeholder

Not sure, but maybe stakeholder would fit here - a party which is involved and has an influence over a certain area/project, etc.
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27 mins

prescriptor

I believe this is a typo for prescriptor, coming from the verb prescribir, and the word is used to describe people, I believe, who recommend products to retailers, although I'm not entirely sure:

http://www.awta.com.au/Publications/Newsletter/2004_August/o...

I'll keep checking

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Note added at 31 mins (2005-09-06 08:13:06 GMT)
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See glossary

Courtesy of Cindy Chadd:

Spanish Term prescriptor
Definition profesional que,mediante su consejo a los consumidores,influye sobre la venta del producto o servicio franquiciado
Reference IBERFRANQUICIA
English Term prescriber;consumer motivator

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Note added at 46 mins (2005-09-06 08:28:18 GMT)
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See glossary

Courtesy of Cindy Chadd:

Spanish Term prescriptor
Definition profesional que,mediante su consejo a los consumidores,influye sobre la venta del producto o servicio franquiciado
Reference IBERFRANQUICIA
English Term prescriber;consumer motivator
Something went wrong...
8 hrs

promotors

... Tire sales, Tourism info centers, Tours -operators and promotors-, Training, Transportation services -cargo-, Travel agents and bureaus, Trust companies ...
www.yellowpages-caribbean.com/ Countries/St_VincentGrenadines/index.cfm - 32k - Sep 4, 2005 - Cached - Similar pages


Yellowpages-Cuba.com: Start Page / The Yellow Pages of Cuba... Tourism info centers, Tourists' attractions, Tours, Tours -operators and promotors-, Transportation services -cargo-, Transportation services -people- ...
www.yellowpages-caribbean.com/Countries/Cuba/index.cfm

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1696 days

Intermediary

This is another good option for 'prescriptor', depending on the context. Used in the banking /marketing field e.g. on Barclays websites in Spanish and English.
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