Glossary entry (derived from question below)
English term or phrase:
Chorleywood Process
English answer:
The Chorleywood bread process
English term
China
Chorleywood Process
Actually I don't know the denotative meaning and also the connotative meaning , why did the author mention this company her.Thanks in advance and all answers are welcome/
In 1770 Edward Naime, an English Engineer, made a very lucky mistake in his writing, he inadvertently picked up some fragments of rubber that happened to be lying around, and thereby invented the eraser. I am no so sure that the story is true. Who keeps rubber in the bread bin? No one. Unless, of course, their bread has been made by the Chorleywood Process.
| 4 +6 | The Chorleywood bread process |
Yorkshireman
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| 4 +1 | bread like rubber |
Shera Lyn Parpia
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| 4 | Chorleywood process |
B D Finch
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Dec 5, 2014 09:08: P.L.F. Persio changed "Level" from "Non-PRO" to "PRO"
Dec 6, 2014 15:02: Yorkshireman Created KOG entry
PRO (3): Yvonne Gallagher, Yorkshireman, P.L.F. Persio
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Responses
The Chorleywood bread process
I'm sure this tells you almost everything about it.
The joke with the pieces of rubber in the breadbin refers to the kind of bread made with this process. Slices of bread made by this process (white toast or sandwich bread) are generally considered to be rather rubbery in texture.
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Note added at 13 mins (2014-12-04 11:50:00 GMT)
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Finished too soon:
...rather rubbery in texture and consistency.
Sad and soggy would be my description of it.
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Note added at 32 mins (2014-12-04 12:09:30 GMT)
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I must admit that I have got on very well without this excuse for bread in the 30 years I have been in Germany :-)
Nevertheless, the general opinion here that all UK bread is like this should be corrected. There are some very good bakers back home (speaking for Yorkshire!).
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Yvonne Gallagher
: http://www.telegraph.co.uk/foodanddrink/8572423/Does-sliced-... about to say much the same.//I'm voting this Pro. It's taken Asker sooo long to get the joke (has he?)though you've done great job of explaining. Easy for natives
1 min
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THX
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Shera Lyn Parpia
2 mins
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THX2U2
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B D Finch
: You got there first.
10 mins
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Hi BD, I'll let you in first next time around :-)
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AllegroTrans
: bah gum....emmm... rubber
1 hr
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:-) At school, we used to call them bungies
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P.L.F. Persio
4 hrs
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Many thanks
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Tamas Elek
1 day 10 hrs
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Thanks, Tamas
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Italy
translating meaning, not just words
Native in: English 
Works in: English to Italian, Italian to English, English
bread like rubber
The high degree of mechanical mixing involves produces a texture that some people liken to rubber.
this explains what the Chorleywood bread making process is
http://en.wikipedia.org/wiki/Chorleywood_bread_process
BBC News - Chorleywood: The bread that changed Britain
www.bbc.com/news/magazine-13670278
Jun 7, 2011 - ... in France. But is the long life, plastic wrapped, sandwich loaf that was first created in Chorleywood a design classic or a crime against bread?
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P.L.F. Persio
: yes, "real" bread is something completely different.
4 hrs
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But many people in the UK still don't know it :)
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Chorleywood process
Chorleywood is the place where the factory was located that first used this way of making pseudo-bread.
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Note added at 20 mins (2014-12-04 11:57:03 GMT)
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Three answers in two minutes probably testifies to how much some of us loathe the horrid excuse-for-bread we were brought up on. Could even account for us now living in countries where good bread is just normal.
Discussion
Chorleywood seems to make the whole thing confusing and, in my opinion, is not really necessary for the Chinese reader - reference to the poor quality of typical English bread would be easier to understand and find amusing
This is where we find the connection between pieces of rubber, breadbins, bread and breadcrumbs:
"One of the earliest references to rubber in Europe appears to be in 1770, when Edward Nairne was selling cubes of natural rubber at his shop at 20 Cornhill. The cubes, meant to be erasers, sold for the astonishingly high price of 3 shillings per half-inch cube. Nairne is credited with creating the first rubber eraser. Prior to using rubber, breadcrumbs were used as erasers. Nairne says he inadvertently picked up a piece of rubber instead of breadcrumbs, discovered its erasing properties, and began selling rubber erasers."
Source: http://en.wikipedia.org/wiki/Edward_Nairne
I consider it essential to mention this connection between bread and rubber used as erasers, otherwise, readers will miss the point entirely.
If you add something like my suggestion after this, readers will understand the "joke"
And BD, yeah, substitution is a good way. However, here, according to the context, it refers to the "invention" of rubber. So maybe saying rubber here directly is better.
Actually, today he could have looked in his breadbin, as many people joke that bread baked by the Chorleywood process is more like rubber than bread.
The process is not named after a company, it is an industrial baking method used by many bakeries in the UK and other countries.
It originated in Chorleywood, a small town/village in the county of Hertfordshire, which is the home of an establishment called the British Baking Industries Research Association.