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Glossary entry

English term or phrase:

bricks and mortar

English answer:

substance, British English idiom for essentials, "flesh an bone"

Added to glossary by Jeanette Phillips
Apr 26, 2006 15:43
18 yrs ago
14 viewers *
English term

bricks and mortar

English Marketing Marketing / Market Research
Hi,

I'm having trouble translating the following sentence.
"a good brand is an asset like bricks and mortar"
I'm not exactly requesting a translation, but could anyone explain the meaning of the expression "bricks and mortar" in this context?
Thank you
Responses
4 +1 substance
5 +5 real estate, realproperty or a building for your business
4 +2 of solid, lasting value
5 tangible asset
5 more solid or long lasting
4 capital solide
Change log

Apr 26, 2006 15:47: Anna Quail changed "Language pair" from "French to English" to "English to French"

Apr 26, 2006 15:47: Anna Quail changed "Language pair" from "English to French" to "French to English"

Apr 26, 2006 16:01: Susana Galilea changed "Language pair" from "French to English" to "English"

Discussion

Elizabeth Lyons Apr 26, 2006:
I don't know how, but jcc's answer jumped over mine ; )). That is what I meant in my answer and in my note to you above, here.
Elizabeth Lyons Apr 26, 2006:
Yes, teddd - definitely. Bricks and mortar is a figurative or idiomatic phrase that is often used, for example, to indicate website companies or internet businesses that also have street presence or addresses. Figurative meant to convey solid value.
jccantrell Apr 26, 2006:
It is an idiom in the USA, meaning a real physical presence, usually a store. This is to differentiate it from 'stores' on the internet which may be located far away and do not have a physical presence, at least not locally.
teddd76 (asker) Apr 26, 2006:
Thank you for your answer. But is there any figurative meaning? Or is it an idiom?

Responses

+1
32 mins
Selected

substance

it is an idiom In English it means the basic materials, other idioms are "bread and butter", essentials, "flesh and bone",
Peer comment(s):
agree Balasubramaniam L.
9 hrs
thank you
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4 KudoZ points awarded for this answer. Comment: "Tough choice. Thanks to everyone. Particularly to Jeannette who explained it all in a few words"
+5
3 mins

real estate, realproperty or a building for your business

It means that you have a solid real estate asset, property.

--------------------------------------------------
Note added at 4 mins (2006-04-26 15:48:42 GMT)
--------------------------------------------------

Real property usually increases in value and is stable over time, it is a good investment producing solid and reliable returns on the investment for the future, etc.
Peer comment(s):
neutral F Schultze (X) : Hmm, kinda, more like real estate in a figurative sense
15 mins
See my note above, Flemming - it is certainly figurative but he needed to know the actual meaning to understand the idiom, no? : )
agree William [Bill] Gray : Or maybe, you have something to build with later on?
17 mins
Yes, thank you William, exactly. Good point. :)
agree cmwilliams (X)
44 mins
cm, thank you : )
agree Dave Calderhead
59 mins
Hi David and thank you so much : )
agree Rachel Fell
1 hr
Thanks so much Rachel : )
agree Can Altinbay : Yes. Note the "like" in the original text.
3 hrs
You are so right! Thanks Can : ))
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24 mins

capital solide

"Une bonne marque est une capital solide"
comme un bâtiment de briques et mortier est solide.
Peer comment(s):
neutral Elizabeth Lyons : Forgive me for editorializing here, Flemming, but, did you read my whole answer above? I indicated the concept of solid. No criticism, it just seems redundant. : )
1 min
No problem Elizabeth. You are right. Now that you tell me I realize that "It means that you have a solid real estate asset" is your shorthand for "It means that you have an asset (the good brand) that is as solid as real estate".
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+2
27 mins

of solid, lasting value

it means that a good brand has an intrinsic value which most likely will increase with age, like property e.g. a house built of bricks and mortar) - the reputation of a good brand is of value in itself and endures over time
Peer comment(s):
agree juvera
12 mins
Thank you juvera:)
agree Ian M-H (X) : yes - the claim is that a good brand is something tangible, with "real" value
57 mins
Yes - thank you Ian:)
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11 hrs

tangible asset

It is an English idiom which mean that the intangible asset, the brand name, in this case, has true value, as if it were a tangible asset, such as a physical (real estate) property.
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1 day 20 hrs

more solid or long lasting

The expression comes from homes. Beginning from clay and mud, we learnt to build homes with wood and hay. But they catch fire easily and are not strong-enough against natural calamities. Homes that are made with bricks and mortar (type of cement) are not destroyed easily by natural elements.

Hope this helps.
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