Glossary entry

English term or phrase:

end-to-end value proposition

English answer:

comprehensive offer for optimising value

Added to glossary by B D Finch
Feb 19, 2009 09:33
15 yrs ago
6 viewers *
English term

end-to-end value proposition

English Marketing Computers: Software
*** is unique in its end-to-end value proposition that addresses a wide range of marketing issues as a whole, including strategy, technology and resource allocation.
Change log

Feb 24, 2009 10:55: B D Finch Created KOG entry

Responses

13 mins
Selected

comprehensive offer for optimising value

A horrid bit of jargon intended to make the writer appear professional and intelligent.
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4 KudoZ points awarded for this answer. Comment: "thanks"
55 mins

From beginning to end, from the first phone call to the final ad / brochure.

Securing adequate funding is a time-consuming proposition, so a lot of companies do offer end - end proposals, meaning they will do all the ground work and put the business plan together make the applications, do the negotiations, secure the funding and see to it it is deposited it into your account in a timely manner. They call this End to End service.
In your text they are talking about marketing. From the concept to conception, they will handle the lot.

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Note added at 56 mins (2009-02-19 10:29:44 GMT)
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The word Value is just used to mean they are competitively priced.
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