Glossary entry (derived from question below)
English term or phrase:
floor guarantee calculation on net billings
English answer:
floor guarantee = pre-determined set level
Added to glossary by
jerrie
Mar 28, 2003 10:58
21 yrs ago
English term
floor guarantee calculation on net billings
English
Other
Advertising / Public Relations
advertising
Could you help to explain the term 'floor guarantee calculation on net billings'?
Each country confirms in writing planned investment in traditional media, TV, Print, Outdoor, Cinema and Radio, latest January 31st for current year, to the local agency for 80% floor guarantee calculation on net billings.
Each country confirms in writing planned investment in traditional media, TV, Print, Outdoor, Cinema and Radio, latest January 31st for current year, to the local agency for 80% floor guarantee calculation on net billings.
Responses
| 3 | base-line/set/pre-determined level |
jerrie
|
Responses
18 mins
Selected
base-line/set/pre-determined level
Each country submits the amount they intend to spend/invest on 'media' for the current year by 31 January to their local agency, so that they can receive a guaranteed 80% (subsidy) on their net expenditure.
The 'floor guarantee' has been set/calculated at 80%
Maybe.....
The 'floor guarantee' has been set/calculated at 80%
Maybe.....
3 KudoZ points awarded for this answer.
Comment: "thanks, this helps a lot.
finest regards,
ar
estonia"
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