English to German Marketing Retail

Unternehmenspräsentation eines Duty-Free-Shop-Betreibers. Im Abschnitt Marketingphilosophie steht der Unterabschnitt
"The Shop Embrace"
As one should expect, if you are obsessed with the consumer as the centre and be all of what we do, then once he has made the decision to enter a shop, it should be an experience that he will never forget, the all embracing moment when his needs, aspirations and emotions are fulfilled and satisfaction guaranteed.

The carefully planned and arranged assortment of categories, the breadth of product; in sizes and packs that appeal, together with the all-embracing value-for-money factor that drives the sales are key to the second most important factor governing the commercial revenues – ATV.

Habe leider gar keine Idee, was hier gemeint ist.