Glossary entry

English term or phrase:

keyword stuffing

Chinese translation:

关键字堆砌

May 11, 2010 19:54
14 yrs ago
English term

keyword stuffing

GBK English to Chinese Tech/Engineering Internet, e-Commerce
Definition from Search Engine City:
Where a keyword or phrase is used excessively in page content or alt tags in an attempt to gain higher rankings. Can result in page penalties or bans.
Example sentences:
Tactics that preclude assistive technology have at their root a search engine optimization method that creates inherent problems; keyword stuffing. Keyword stuffing involves an attempt to gain rankings by forcing as many keywords as possible in a page, utilizing elements such as the title attribute, alt attributes, link titles and more. (Search Engine Guide)
As always, webmasters are free to do what they want on their own sites, but Google reserves the right to do what we think is best to maintain the relevance of our search results, and that includes taking action on keyword stuffing. (mattcutts.com)
Alt tags and image and link title tags are also hot spots for keyword stuffing activity and are another area that search engine spiders crawl (SEO Consult)
Proposed translations (Chinese)
5 +2 关键字堆砌
Change log

May 11, 2010 19:08: changed "Kudoz queue" from "In queue" to "Public"

May 11, 2010 19:54: changed "Stage" from "Preparation" to "Submission"

May 14, 2010 19:57: changed "Stage" from "Submission" to "Completion"

Proposed translations

+2
3 hrs
Selected

关键字堆砌

也可译作“关键词堆砌”,这种译法没什么问题,不过微软术语库 (http://www.microsoft.com/language/zh/cn/search.mspx?sString=... 中“keyword”一律翻译为“关键字”,因此,这里我倾向于采用“关键字堆砌”的译法。

Definition from 互动百科:
关键字堆砌(keyword stuffing)是指在一个网页中非常密集地放置关键字。一般说来,如果关键字的出现过于频繁,就会盖过网页的其他内容。虽然过度使用关键字有可能触发 Google的过滤器(filter),但更严重的问题是因内容难于阅读而造成访问流量的潜在损失。如果一个搜索者发现在一个页面到处都充斥着关键字,那么他几乎不可能在这个页面逗留,而且也不可能转变成一个付费客户。因此由于关键字堆砌而造成的损失是双重的。
Example sentences:
"关键字堆砌"是指在网页中加入大量关键字,尝试操纵网站在 Google 搜索结果中的排名。在网页中加入大量关键字会对用户体验产生负面影响,因而可能损害网站排名。请集中精力创建信息丰富的实用内容,在上下文中适当使用关键字。 (Google 网站管理员中心)
Peer comment(s):

agree Ze Liu
4 hrs
thank you, liubudd
agree Yulin Chang
6 hrs
Thank you very much, Yulin!
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