The presence of an anchor store can entice consumers to visit the shopping center or mall, and possible continue to shop at the smaller stores in the complex after visiting the anchor store. (wiseGEEK)

Conventional wisdom holds that a mall requires at least two anchor stores to be successful, and in the standard linear, bipolar mall design, one of these stores will be located at each end, so that shoppers traveling from one to the other will traverse the entire length of the mall, passing by the rest of the stores found within. (everything2.com)

An in-depth review of West London undertaken earlier this year identified an untapped opportunity in West London. We have therefore agreed terms to secure an anchor store at The White City Development. (FashionUnited)