English to Albanian Marketing Marketing / Market Research

Në këtë kuptim:
http://en.wikipedia.org/wiki/Lifestyle_brand
"A lifestyle brand is a brand that attempts to embody the values and aspirations of a group or culture for purposes of marketing.
Each individual has an identity based on their experiences and background (e.g. ethnicity, social class, subculture, nationality, etc.). A lifestyle brand aims to sell product by convincing potential customers that this identity will be reinforced or supplemented if they publicly associate themselves with the brand."

Fjalia për t'u përkthyer:

"xxxx presents modern classics, with a range that includes such popular sport and lifestyle brands as xxxx etc."

Siç shihet, "stil jetese" do të dukej një përkthim fjalë për fjalë në këtë rast, prandaj po kërkoj për diçka më të goditur.